Web Design Tips and Information

If you don’t understand what page rank is be sure to read the article “What is Page Rank?”.

If you want your site to rank higher in the search results for a given set of keywords you may need to improve your page rank. If you have a page rank of zero it won’t be too hard to get your page rank up to 1 or 2. Increasing your page rank will greatly improve how the search engines prioritize your site’s pages in the search results for a given keyword phrase.

Before we attempt to improve our page rank, it’s important to understand how Google determines your page rank. The actual algorithm is not disclosed by google (for a detailed explanation of the page rank algorithm try this page http://en.wikipedia.org/wiki/PageRank) but research has shown that Google uses the following factors:

1. The number of “important” web pages linking back to your site. The definition of an “important page” is a page with a high page rank.
2. Page titles that include keywords

So, to improve your page rank you need to optimize your page titles and get quality back links to your landing pages.

Studies have also shown that google assigns a higher page rank to pages where backlinks include keyword rich anchor text that is relevant to the content on the page. For example, Professional Web Site Designers links back to a web design company that provides professional web site designs. When the googlebot crawls this site it will associate the keywords Professional Web Site Designers with this Web Design Companies web site.

So, the quickest way to improve your page rank is to get links on high quality web sites back to your web pages. There are several techniques you can use to do this including link exchanges, posting on forums, posting in blogs and getting listed in high quality web directories. The most important thing is to make sure you don’t SPAM the search engines. Don’t do anything to try to fool the search engines. They are not as stupid as you think. If it was easy to optimize your site every site would be optimized and if you’re not careful you can get your web site removed from the index or delegated to the supplemental index.