Web Design Tips and Information

Optimize your Page Titles

Optimizing your page titles is probably the single most important thing you can do to optimize your site for search engines.

What is a Page Title?

A page title is the text that displays at the top of the window when you navigate to a web page. It is also the text used when you save a book mark. Most important of all, it is the text a Search Engine uses to determine what type of content you have on your web page.

The page title is defined by HTML in the page source between the tags in the section of the web page. To see your page title in the source code of your web page right click with your mouse in your web browser and select the “View Source” option.

To optimize your page titles, make sure you use keywords related to your business in your page titles. We see too many websites out there that use the same title on every page. This is a big mistake and is usually the result of a web design company that doesn’t have the expertise to optimize a site for search engines or doesn’t care. There are too many web design companies out there that put out an inferior product. It is the uneducated customer who pays the price.

To edit your page titles you will have to edit a copy of your web page and upload the new page to your web hosting provider. You can do this using FTP or your web hosting control panel. If this all sounds like greek to you then you should contact a reputable web design company to help you with this all-important task.